IDH

As a long-term client, our ongoing involvement in Islamic Design House’s branding from inception to application has helped elevate the brand to become a global player in this unique and niche market of modest fashion. Archetype^® has closely worked with IDH to develop the brand identity, styling, art direction and consumer experience from stores through to web and social media experience. Our intimate understanding of the halal consumer market gives us an advantage in ensuring we are able deliver creative without losing sight of the way faith and fashion/lifestyle are intertwined and vary from regions, countries and age groups.