Faraj Fund

We helped UAE-based Faraj Fund go through a full re-brand that established a more dynamic identity that is flexible and adapts to multiple use-cases both online and offline. The lattice-style mark is coupled with a dual-language logotype in Arabic & English giving defining a cleaner and minimalistic aesthetic that is fresh and distinct.

The branding was applied across print material, advertising, website and the dedicated App. A detailed mobile app design was developed in detail to ensure ease of use and user-engagement, allowing the charity to use donations to change lives and transform society.

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